Tronic Studio: Building Dreams.

 Nice concept of building block going into a mega company that named GE.
Enjoy.


Building Dreams from TronicStudio on Vimeo.
For Wired Magazine’s annual trade show, Nextfest, Tronic created video content for the events main sponsor, General Electric.  The videos were projected on a 30-foot screen that greeted the thousands of guests entering the event in New York City’s Javits center.  “Building Dreams,” stars a little boy with wooden building blocks in a micro to macro scenario inspired by the shifts in scale of the Eames film Powers of 10.  Beginning leisurely with the boy happily adding block to block, the piece rapidly accelerates through the construction of buildings, towns and cities, with bridges and highways, and flies over a frenetic global construction scene and heads heavenward to climatically burst into the GE logo.