Project 07 - PlayHub retail shop

Project 07

Retail Shop for Handphone and Games.

Client : PlayHub pte. ltd.

Location : Singapore. West area.

Background:

The client wish to open a retail shop for sale of handphone and hand-held game and console.
The shop have been selected and rent.
The size of the shop is very small but the location of the shop is very ideal.
The shop face a MRT station entrance/exist. Every day, there are a good number of people walking by.

I was engaged as the consultant on 24 Oct 2007, Wed.
The client wish to open the shop as soon as possible due to the start of rental is 07 Nov 07.
The timeline is very limited in this project.

The layout is very simple and there's no much of design.
But we must also think about the brand of the shop for the future.

Research:
Most of the shop in that area have minimal renovation works done also. Some of them have just a little counter in front of other shop which they sub-rent. To me, this kind of small ventures have a 'hit and run' feel. Some of them( counters) belong to the retail shop which sell the same products.
Another things that I have noticed is that they(the Handphone shop) usually engage the company of either Nokia or Sony ericsson or Singtel to do a display cabinet.
Most of the shop have no major concept.
Maybe, the only concern is to make a profit and stay at that way.
Open and close , open and close...........
Only those in the major shopping mall spent their money in renovation.

Solution:

Budget: limited class C.

Design Colour: White,Green and Blue.

Interior: Clean, minimal and a sense of high-tech.
Many area to be develop in the future.

Branding:
a) Colour used: Green and Blue.
b) Keeping to the consumer side, a direct logo was designed by Green Art.

For the actual location of shop, Please email to me.