Project -Retail shop named '3'

Project Haji Lane

Client : Trialogue LLC.

• website: http://www.trialogue.com.sg/

Location : Haji Lane
Unit :47
Shop name: ; '3'

Concept:

A undergound street movement that inspire the interior of the shop. By contrasting the 2 seperate storey of the shophouse, the interior direction is on the opposite edge. In layman term; Heaven and middle earth.

There will not be any introduction in the exterior of the shop but only with minimal indentity of the name of the shop and the logo.

The exterior of the shop stand out on its own. Location is great as it is in the center of the lane.
You may have miss the shop as you wonder if you should enter or walk pass. But if you are daring enough, you should enter into the tunnel of three. Let the light led you.

The owner of '3' want you to engage them. Once you are in the shop, you can never leave the shop until you understand what real street wear is. Dress well and stay out of cheap fake goods.
Ask more questions and you may be know as a person with class and taste. Or you prefer factory mass-produced you.

Design of the interior:
You have to see and feel the shop space to tell.
No words can show you.

Completed project: 07 Oct 07.